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Media Matters
To get information out to a wide set of people in the modern world it takes media coverage.
Overall Strategy: Create and Sustain a Drum Beat: Repetition is critical to convincing people about the issues. The target here is to get your issue in front of the public week in and week out. Sadly, the press likes an interesting story that will sell, more than they like interesting facts that will inform. So, one must wrap the important information you want to get out, in an attention-getting story or narrative.